Life365 CEO Kent Dicks was featured in HealthIT Answers, discussing how technology, competition, and consumer-driven care are shaping healthcare in 2025. Read his insights on the role of AI, virtual-first strategies, and proactive interventions below.
Kent Dicks, Chief Executive Officer at Life365
Consumer-driven care will expand in 2025 as competition increases between traditional healthcare providers and non-traditional entities, such as Amazon and pharmaceutical companies, which are aggressively marketing to consumers to access care on their terms. To remain competitive while still controlling costs, local provider organizations will need to utilize technology and data that ease the burden on clinical staff while still enabling high-quality, prevention-focused care. We expect to see more organizations implementing ‘virtual first’ strategies and utilizing AI and machine learning to identify higher-risk patients, launching proactive clinical interventions before costly emergency department visits or hospitalizations are required.
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